Architecture 2030 August 21, 2012
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Cities Across the U.S. are Going 2030
Pittsburgh Joins Cleveland and Seattle With the Launch of its 2030 District
In cities across the United States, 2030 Districts are forming to meet the energy, water and vehicle emissions targets called for by Architecture 2030 in the 2030 Challenges for Planning and Buildings.
This week, Pittsburgh joins Cleveland and Seattle as the third city in the nation to form a 2030 District. Becoming a part of an emerging 2030 District movement is the latest action for Pittsburgh, a city transitioning from an industrial past toward a high-performance, energy efficient future. The public announcement of this collaborative effort that will strive for a 50% reduction of energy use, water use, and transportation emissions in Downtown Pittsburgh by the year 2030, is the latest evidence of Pittsburgh’s emerging environmental leadership.
“Launching a 2030 District in Pittsburgh helps to reinforce what this city has been working towards for a long time,” says Mike Schiller, CEO of Pittsburgh’s Green Building Alliance. “Pittsburgh has been building a reputation as a healthy, vibrant city with many sustainability initiatives, and this 2030 District takes things to the next level. The fact that we already have so many businesses committed to this challenge shows that Pittsburghers want to build a better city, and they’re ready to take the next step.”
Architecture 2030’s Founder and CEO, Edward Mazria, will deliver a presentation in Pittsburgh on Monday, September 10th, at Carnegie Mellon University as part of the Pittsburgh 2030 District launch hosted by the Green Building Alliance (GBA). The GBA, founded in 1993, is a community benefit organization headquartered in Pittsburgh, Pennsylvania and was the first U.S. Green Building Council affiliate. In its role as a regional catalyst, the GBA is leading and coordinating the Pittsburgh 2030 District initiative as part of its mission to inspire the creation of healthy, high performing places for everyone by providing leadership that connects knowledge, transformative ideas, and collaborative action.
Origin of 2030 Districts
First established in Seattle, 2030 Districts are unique 'private/public' partnerships at the forefront of a national grassroots effort to create strong environmental partnerships, coalitions, and collaboration around ambitious, measurable goals for new and existing buildings and infrastructure. “The 2030 District model allows the private sector to take the lead in sustainability for their cities and set stable, long-term goals. As municipalities continue struggling with financial challenges, this is the right model for our time” says Brian Geller, Founder and Executive Director of the Seattle 2030 District. All 2030 Districts have the same reduction targets for energy and water consumption and transportation emissions as called for by the 2030 Challenge for Planning.
The 2030 District model brings property owners and managers together with local governments, businesses, and community stakeholders to provide a business model for urban sustainability. Together they develop and implement creative strategies, best practices and verification methods for measuring progress towards a common goal. Collaboration, leveraged financing, and shared resources help 2030 Districts work as a high-performance entity.
Cleveland Builds Momentum
On May 10th, 2012, Mazria and Geller joined 250 community members at the Cleveland Museum of Natural History celebrating the official Cleveland 2030 District launch to speak about the important role that the 2030 Districts can play in the future of the city. The Cleveland 2030 District formed out of a Sustainable Cleveland 2019 working group, a 10-year initiative that engages people from all walks of life, working together to design and develop a thriving and resilient Cleveland region to leverage its wealth of assets to build economic, social and environmental well-being for all. The City of Cleveland and the Mayor’s Office of Sustainability have been very supportive of the Cleveland 2030 District and passed a resolution in June 2012 to join the District.
Kemp Jaycox, Cleveland 2030 District Program Manager, has been thoroughly impressed with the efforts of the 2030 District Leadership Committee and the City of Cleveland’s sustainability initiatives. “After moving to Cleveland five years ago from Cincinnati (Cleveland’s ‘other’ rival city in addition to Pittsburgh), I’ve been very pleasantly surprised by its major cultural institutions, wonderful locally-owned restaurants, diverse population, and most relevant to my career, the implementation of various sustainability initiatives by the City, its residents and businesses throughout the greater Cleveland area. The Cleveland 2030 District’s work can lead to many indirect benefits including regional economic development, increased investment in the downtown core, and visibility as a national leader in energy-efficient and environmentally responsible building practices.”
The Leadership Committee of the Cleveland 2030 District consists of approximately 25 professionals from various fields who have made great strides since the organization formed in August 2011. Next steps for the Cleveland 2030 District include establishing a strategic plan, hiring full-time staff, engaging property owners and professional stakeholders, and creating a database and map to track and display building performance resulting from targeted projects.
Architecture 2030 will continue to announce progress and foster communication between emerging 2030 Districts nationwide.

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