Architecture 2030 Press Release


Media Contact:
Peter Chapman, Director of Communications
Architecture 2030
Phone: 505-988-5309
Download a .pdf of this press release here or view online.
Click here for the 2030 Palette press kit.

Architecture 2030’s Powerful New Platform
for Transforming the Built Environment
2030 Palette Released in Beta
Santa Fe, NM – May 14, 2013Architecture 2030 has unveiled a beta release of the 2030 Palette, a revolutionary new platform that puts the principles behind low-carbon and resilient built environments at the fingertips of architects, planners, and designers worldwide.

The 2030 Palette ( is an interactive web-based guide to actions, that when applied locally, will catalyze a global transformation of the built environment – from interconnected transportation and habitat networks that span entire regions, to passive design applications that can daylight, heat or cool a building using site energy sources. With stunning graphics and an intuitive user-interface, the 2030 Palette contains the best current information available – carefully curated and complemented by powerful visuals and clear-cut language – to make highly complex principles memorable and accessible.

This is the latest innovation from Architecture 2030 to accelerate the Building Sector’s transformation – ensuring that buildings and communities consume fewer fossil fuels, make use of site renewable energy resources, complement and preserve natural ecosystems, and can adapt to climatic changes.

Edward Mazria, Architecture 2030 founder and CEO, underscores the potential of the 2030 Palette to shape our future. “Our world is going to be redesigned and rebuilt over the next 20 years – affecting over 900 billion square feet of construction. That’s an area equal to 3.5 times the entire built environment of the U.S. today. How we plan and design the built environment from here on out will determine whether climate change is manageable or catastrophic. The 2030 Palette provides an extraordinary opportunity to influence the direction we choose.”

Edward Mazria is no stranger to changing the way we design and build. Early in his career, he authored The Passive Solar Energy Book, which helped introduce the world to solar design. In the last decade, Mazria’s seminal research into Building Sector energy use and carbon emissions reshaped our understanding of climate change, while moving the industry towards wide-scale application of low-carbon designs. Guiding the way is the 2030 Challenge, issued by Architecture 2030 in 2006, and since adopted by the nation’s leading professional organizations and architecture firms, which are influencing the design of billions of square feet of building space worldwide.

The 2030 Palette has been released on a preliminary basis to a select group of over 500 professionals: architects, planners, designers, developers, policymakers, and educators. A full public release is scheduled for November 2013 at the GreenBuild International Conference and Expo in Philadelphia. Invitations to participate in the beta release are being sent out on a rolling basis. Anyone interested can sign up at 2030 Palette.

Additional Resources:
Press Kit:
Site Tour:

# # #

About Architecture 2030
Architecture 2030, a non-profit, non-partisan and independent organization, was established in response to the climate change crisis by architect Edward Mazria in 2002. 2030’s mission is to rapidly transform the U.S. and global building sector from the major contributor of greenhouse gas emissions to a central part of the solution to the climate change, energy consumption, and economic crises. Our goal is straightforward: to achieve a dramatic reduction in the climate-change-causing greenhouse gas (GHG) emissions of the building sector by changing the way buildings and developments are planned, designed and constructed.
More info: visit, or follow Architecture 2030 on Twitter and Facebook.

About the 2030 Palette
The 2030 Palette is an interactive web platform containing a set of principles and actions for the planning and design of sustainable and resilient buildings and communities worldwide. Since planning and designing the built environment is primarily a visual activity, the 2030 Palette is structured as a visual network of interrelated elements called Swatches. Swatches present highly complex and multi-dimensional information in a readily accessible format organized by category – Region, City/Town, District, Site and Building. Each Swatch contains a written recommendation and rule-of-thumb, images and graphics representing the physical application of the rule, as well as more detailed information for its successful application.
Sign up for beta access at

Download a .pdf of this press release here or view online.